Built for reps in the field, not just carts on the web.
Zoey is a B2B ecommerce platform: strong storefronts, platform pricing to match. Boker is the ordering layer for distributors who run on field reps, invoices, and balances. $49 per user. Live in a day.
14-day free trial · $49 per user · migration included
The price of a platform
Zoey sells tiered platform plans that industry roundups report starting around $600 a month before add-ons. For a shop with a handful of reps, that math never closes. Boker is $49 per user with everything included.
Reps are an afterthought
A storefront assumes your customer places the order. In this business a rep standing in the stockroom places the order, often with no signal. Boker starts from that moment and works offline.
Who owes you still lives elsewhere
Selling is half the job. Collecting is the other half. Boker posts every order to the account ledger, tracks balances and AR aging, and answers "who owes me money" without an export.
Boker vs Zoey, feature by feature.
| Capability | Boker | Zoey |
|---|---|---|
| Field ordering | ||
| Mobile app built for field reps | Yes, iOS + Android | Mobile web / app oriented to buyers |
| Works fully offline, syncs on reconnect | Yes, offline-first | Limited |
| Barcode scanning + reorder from history | Yes | Varies by plan |
| Pricing & catalog | ||
| Customer-specific pricing policies | Yes | Yes |
| Per-rep markup control | Yes | Not a core concept |
| PDF catalogs for print / WhatsApp | Yes, built in | Not core |
| B2B web storefront for buyers | Via reps + shareable catalogs today | Yes, core strength |
| Money | ||
| Invoices generated from orders | Yes | Yes |
| Account ledger with running balance | Yes, integer-cent accounting | Partial |
| AR aging and statements | Yes | Via integrations |
| Record cash / check / ACH payments | Yes | Card-processing oriented |
| AI | ||
| Assistant over your live orders and AR | Yes, ask it who owes you | Not offered |
| AI-built catalog during migration | Yes | Not offered |
| Cost & onboarding | ||
| Pricing | $49 per user per month, flat | Tiered platform plans, quote to know |
| Time to first order | A day | Implementation project |
| Migration | Included: products, customers, history | Services engagement |
Based on public product documentation, August 2026. Tell us if something is out of date.
The rep is the storefront.
Your customers do not browse. They hand a rep a list, point at shelves, and expect the order to be right. Boker makes that rep fast: live catalog, their pricing, offline, on the phone already in their pocket.
One ledger, no exports.
Orders become invoices, invoices post to the account, payments land against them. The balance question has one answer and the AI assistant will give it to you in plain English.
Priced like a tool, not a platform.
No tiers, no add-ons, no implementation quote. $49 per active user. A 5-person operation pays for itself with one recovered missed order a month.
Can you migrate us off Zoey?
Yes. Products, customers, addresses, and order history come over during onboarding. It is part of the product, not a services quote.
We actually need a buyer-facing storefront. Should we use Zoey?
Maybe. If self-serve web carts are the center of your business, Zoey is built for that. If orders come through reps and the phone, Boker fits how you already sell.
How does pricing really compare?
Boker is $49 per active user per month with every feature included and a 14-day free trial. Zoey sells tiered platform plans; public roundups report entry pricing around $600 a month. Check their current pricing directly.
What does the AI actually do?
The Boker assistant works over your live data: ask what an account ordered last month, who is past due, what moved this quarter. During migration, AI builds your catalog categories and brands so setup takes hours, not weeks.
See the difference on a real order.
20 minutes: we place an order on a phone in airplane mode, watch it sync, and price your move off Zoey.